In lead generation it is important to define what constitutes a lead
and have an agreement between Sales and Marketing. This is to ensure
that that Sales and Marketing work in unison based on a common
understanding of the term “lead”. There are some pointers which qualify
a lead as a possible buyer for products or services, some of which are
listed below.
Feedback on Quality of Leads
Basic feedback on a lead would mean reporting on whether a conversation with an interested customer occurred, if there is an interest and when the deal is closed. Additionally, how a lead performs over time (potentially months) is of interest and the lead’s reaction to all marketing touch-points is critical. Along with positive feedback, negative feedback is also required for the marketing department to further optimize the marketing automation process. Read More
Feedback on Quality of Leads
Basic feedback on a lead would mean reporting on whether a conversation with an interested customer occurred, if there is an interest and when the deal is closed. Additionally, how a lead performs over time (potentially months) is of interest and the lead’s reaction to all marketing touch-points is critical. Along with positive feedback, negative feedback is also required for the marketing department to further optimize the marketing automation process. Read More
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