Today the advertising scenario has evolved itself to suit the end
customer. In the B2B scenario advertising on the Social Media has
become very popular. Since B2B buyers rely on Internet and search
engines in particular, than newspaper ads or yellow pages, to find the
products and services they want, it becomes necessary to be ‘ranked
high’ on search engine results.
Today, most of the website traffic is drive by search engine searches. So, many B2B companies are aggressively pursuing Search Engine Marketing (SEM) activities to remain ‘visible’ in the virtual marketplace. SEM is touted to be the top ranked online marketing automation technique in recent times, and it plays a primary role in driving website traffic and contributing for lead generation activity as well. Since SEM is revenue driven most B2B companies have also increased their spending for SEM thereby making SEM a high priority activity for Lead management . Read More
Today, most of the website traffic is drive by search engine searches. So, many B2B companies are aggressively pursuing Search Engine Marketing (SEM) activities to remain ‘visible’ in the virtual marketplace. SEM is touted to be the top ranked online marketing automation technique in recent times, and it plays a primary role in driving website traffic and contributing for lead generation activity as well. Since SEM is revenue driven most B2B companies have also increased their spending for SEM thereby making SEM a high priority activity for Lead management . Read More
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