In a competitive business environment, generating quality leads and
managing demand generation campaigns can be complex and demanding. With
a good lead scoring strategy, marketing and sales teams can synchronize
and optimize the lead management process. Lead Scoring is the process
of assigning a quantitative qualification to prospects on the basis of
their behavior and potential of making a purchase in a given time. It
is basically the process of separating qualified, sales ready leads in
an automated fashion into two parts – their behavior and their
demographics.
According to analysts, a small increase in lead quality can result in a huge increase in sales productivity. With effective lead scoring, sales reps can concentrate on the high-quality leads and not waste time on leads that are not ready. Therefore better lead scoring will result in higher close rate which means an increase in sales. Read More
According to analysts, a small increase in lead quality can result in a huge increase in sales productivity. With effective lead scoring, sales reps can concentrate on the high-quality leads and not waste time on leads that are not ready. Therefore better lead scoring will result in higher close rate which means an increase in sales. Read More
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