Tuesday, 13 September 2011

What’s In It For B2B Marketers..

One of the most important things for a B2B marketer to consider during the lead generation software is the prospect’s title. Since Titles are an indication of a person’s authority and responsibility in his company, it can enhance productivity of a sales move and ultimately, enhances the chances of eliciting a positive response.

Sales Department
Titles like Regional Sales Head, Divisional Head, and Head – Business Development are also an indication of a person’s control area and decision making authority. Some of the new titles entering the sales space owing to the increasing demands of running and getting business are those of Sales Administrator, Sales Coordinators and Account Executives – Sales. Read More

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