Marketing Of Marlboro Cigarettes Brand

 In 1902 Phillip Morris, opened a corporation in New York. They sold such brands as Cambridge, Derby, and Marlboro. Each brand they sold ws named after streets in London towns. In 1924 Phillip Morris introduces Marlboro as a womans cigarettes with the slogan "Mild as May". A series of adsa in 1926 depicted a womans hand reaching for a cigarette. While other ads featured stylish women poseing in plush settings. By the 1950's Babies were telling their moms and dads what a great smoke Marlboro was.

After World War II Phillip Mirris revised their campaign from "Mild as May" to the "tattooed man" which appealed to the male smoker who was concerned with lung cancer. Read More