As opposed to outbound marketing (another term for traditional
marketing) where the marketing reach was from the company to the
customer, SEO is an inbound marketing technique that aids marketers to
be found by prospects.
The primary work of a search engine is to find relevant results for user-provided search terms. And, lead generation means focusing on activities that drives traffic to website. So in order to highlight a website link during those searches, B2B marketers need to optimize their web pages for higher visibility. SEO practices help to raise marketer’s webpage rankings compared to those of his competitors. Read More
The primary work of a search engine is to find relevant results for user-provided search terms. And, lead generation means focusing on activities that drives traffic to website. So in order to highlight a website link during those searches, B2B marketers need to optimize their web pages for higher visibility. SEO practices help to raise marketer’s webpage rankings compared to those of his competitors. Read More
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