Friday, 30 September 2011

Why Should B2B Companies Create Social Presence...

There are many research and survey reports that have established the fact that social media does help in creating brand awareness and in increasing the traffic to corporate websites. By using automated lead tracking solutions, companies might also be able to track the leads that come from referral sites (social media platforms). The Marketing teams of these companies can then nurture them depending on the interest and intent expressed by prospects on the site.

But then social media is not just about getting potential customers to a website and then tracking them, it’s more about interacting with them on a neutral platform, engaging them and educating them about the company and its offerings, in a setting that the prospects are comfortable with and like to frequent. Read More

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